What's the news right now about an environmentally sound,
socially responsible and economically viable beef value chain?

The International Livestock Research Institute has a tender out at the moment, which GRSB is considering submitting a bid.

Since the closing date is the 31st January, time is short. Such a submission will require board approval and, in order to gauge their opinion, I have consulted with our Executive Committee and a number of members whom I thought were well qualified to comment.

The project that ILRI is looking to undertake, and that we would be proposing to implement for them, is the development of a Global Rangelands Standard and Certification.

While GRSB has long viewed that a Global Standard would be challenging to develop and implement, I am concerned that if GRSB is not involved in this, in at least an advisory capacity, the standard could undermine the work we and our national roundtables are doing.

We should bear in mind that some of our national roundtables have frameworks that are either already generating certified product, or have the capacity to do so with third party involvement. Several of our NGO members have experience in the development of standards and some of our members closer to the consumer have an interest in using standards.

So there are a number of factors that certainly justify GRSBs involvement and that could cement and strengthen our role in sustainable livestock circles. This is also a funded project, so we know it will happen whether we tender or not. My feeling is that it is better to be sitting at the table on such things than to be outside of the process.

A number of useful comments have come from members to help decide whether this is the right place for us to be exerting effort:

Cost: Do we have the capacity and resources to undertake this work without compromising other work streams?

This is an important consideration. The project needs to be fully funded and not take away from our core functions and existing work streams. For all projects, including our Roadmap projects, we have to have a full budget allocation before commencing. For the development of our proposal, we must take into consideration the extra time and expertise required and budget accordingly.

The project duration is 20 months, and the fees are paid in 4 installments on achievement of milestones, so there is an element of pre-financing prior to reimbursement.

Value: To whom is this standard going to be valuable?

That certainly depends upon the standard and how it is developed. Again, from my point of view, a prescriptive global standard would be doomed to failure, since rangelands are so varied (as GRSB has always maintained) that prescriptions that seem valid in one place are unlikely to be valid in another, or even in the same place in another year since one hallmark of rangeland ecology is disequilibrium.

So would a standard based on outcomes meet the mark? Could something so high level be of value, or would it require multiple national interpretations to become usable?

Beyond the implementation of the project itself, could we build a value proposition for GRSB itself and our members in the future?

Market: Who would use such a certification?

Major brands and retailers are likely to source product from mainstream value chains. While rangelands cover a large proportion of the planet, the majority of product will come either from a mixture of rangelands and other sources, or entirely from non-native grassland and crop feed sources.

Significant areas of rangelands occur in Africa, from where the export of meat is a challenge on sanitary grounds. Degradation in African rangelands is a hugely complicated topic, influenced by multiple factors including burgeoning human population, land tenure systems, crop encroachment, livestock and wildlife mobility and interactions including endemic diseases and human wildlife conflict.

I suspect that there would be a niche market for leather and fibre from such African systems, but would it be large enough?

Future: What can we expect to see in the future if such a standard is developed?

As mentioned above, I suspect that little of the product that finally enters markets is entirely derived from rangelands, but could a standard be leveraged to restrict market access?

We need to consider the consequences of the existence of such a standard for producers and particularly those in developing countries who might find themselves out of scope through no fault of their own.

In short, the idea of a Global Standard appeals to a certain group of people, but the practicalities and nuances are very complex. While I would rather be involved than left outside, I do wonder about the value and uses of such a standard.

I would certainly welcome your thoughts on this. If you would like to be part of such an effort and/or if you have opinions either way about the tender, please let me know

Thank you, 

Ruaraidh Petre
Global Roundtable for Sustainable Beef
Executive Director
24 January 2023

On Monday, I read an article in The Guardian about the EU's ban on “misleading” environmental claims based on offsetting.

Terms such as “climate neutral” or “climate positive” that rely on offsetting will be banned in the EU by 2026 as part of a crackdown on misleading environmental claims.

Last Wednesday, members of the European Parliament voted to ban the use of terms such as “environmentally friendly”, “natural”, “biodegradable”, “climate neutral” or “eco” without evidence, while introducing a complete ban on using carbon offset schemes to substantiate claims.

Under the new directive, the bloc will only allow sustainability labels that use approved certification systems. It comes amid widespread concern about the environmental impact of carbon offset schemes, which have often been used to justify labeling products as “carbon neutral” or implying that consumers can fly, buy new clothes or eat certain foods without worsening the climate crisis.

Personally, I believe that these new laws help to organize and avoid "claims" the veracity of which are very difficult for the consumer to analyze. Given the lack of regulation, each private company could use various marketing tools to convince the consumer about the environmental benefits of the product, which often lack scientific evidence, or simply,  there may be compensation with forest plantations and no change in the production system or inputs used.

Europe generally takes the first steps on these issues.

It would be very good if this brings a significant increase in demand for these products with environmental attributes. In conversations with GRSB members I have heard that there are many products available with certifications that can reliably demonstrate their carbon footprint with all the scientific evidence, but that the market is not yet willing to pay an extra price for them, or if they are, the benefits do not reach the hands of the producer.

These companies have expressed their difficulty in accessing these markets and comment that producers end up becoming discouraged from providing this information, loading production data into a system and calling an auditor to verify it.

I think we still have to continue looking for ways to bring together supply, demand and the credibility of the "claims'' that exist in the products offered to the consumer.

Thank you,

Josefina Eisele
Global Roundtable for Sustainable Beef
Regional Director for Latin America 
24 January 2024

Webinar Tomorrow!

 

This 90-minute webinar is an exclusive GRSB member benefit. You must click on the REGISTER HERE button below to register for the webinar. There will be opportunities for all participants to ask questions and to join in the discussion!

This session will feature English to Spanish simultaneous translation.

You can still register for tomorrow's webinar!

Register Now

Moderators

Ruaraidh Petre
Executive Director
Global Roundtable for Sustainable Beef

Josefina Eisele 
Regional Director
Global Roundtable for Sustainable Beef

Guest Speakers

Dr. Jacob Bubolz 
Principal Scientist
Zoetis

Dr. Sara Place 
Associate Professor in Animal Science
Colorado State University

Juan Pablo Perez Frontini
Board of Directors
Angus Uruguay 

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