What's the news right now about an environmentally sound,
socially responsible and economically viable beef value chain?

I want to start by extending our sympathy to all those affected by the wildfires both in Hawaii and in British Columbia, where a state of emergency has been declared.

These are tragic events, and this summer in the northern hemisphere has seen an unusual number of severe fires. Many families have been affected and many on Hawaii have lost loved ones.

I hope that many of you managed to tune into our "Cultivated Conversations" webinar earlier in the week. We hear a lot about how lab grown meat presents the world with an opportunity to produce more with less, to feed more of the world's growing (and poor) population with meat without the need for more livestock.

The reality as always is more nuanced. At the moment, finding the scale to make this anything like price competitive with real meat is elusive. As with any start up that seeks to disrupt, there are myriad claims about the sustainability, nutritional value and comparability with real meat that simply cannot be verified until production at scale is taking place.

The growth media required is expensive. That alone presents a challenge to a price competitive product. Of course, the price is expected to fall, but that still leaves questions about the inputs, land and energy required to produce that media.

The biggest question of all about a large scale production facility is about energy. The source of that energy is pivotal in determining whether lab meat can have a lower GHG footprint. Using only renewable energy, it might be feasible, but there are a lot of embodied emissions in such a plant, and the depreciation on hardware will become a significant factor in cost.

To date, no lab meat facility with anything like the capacity of a traditional slaughter plant has been built. The technical challenges of keeping such a large facility sterile are huge, and the level of complexity increases rapidly with size. The counter argument is that these should be small and locally operated businesses within communities, supplying a "democratic" product to local people.

This is a laudable aim, but they still need to be operated to stringent hygienic standards, are energy intensive and require highly specialized inputs (media etc.) and therefore will require highly trained operatives.

While it is nice to paint them as democratic, clearly the companies that own patents on the technology are not going to be giving it away for nothing. Although there have been recent approvals in the US, the volume of product that has ever reached consumers is vanishingly small. The Singapore "chicken nuggets" from lab grown meat sell for $20 a piece and at that, they are losing money.

Undoubtedly, there will be breakthroughs and progress towards cheaper products at higher volume, but some of the technical challenges are well known, particularly with regard to upscaling, because the vaccine industry has been growing animal cells for decades and knows the hurdles involved.

So will it ever compete alongside real meat? Will it make a dent in food availability and protein supply? What will the nutritional value of these products be? Is it, again, a question of adding supplements until it can be made to appear as nutritious as real meat?

Listen to the recording if you missed the webinar. An email with the recording link will be sent early next week.

Thank you, 

Ruaraidh Petre
Global Roundtable for Sustainable Beef
Executive Director
23 August 2023

Cultivated meats, or other products that resemble the taste of meat without using meat products or derivatives, have also reached Latin America.

The market that I know best and can speak about is Argentina, since I don't know what the impact has been on other countries in the region.

Argentina, as everyone knows, is one of the countries with the highest consumption of beef per capita. We consume an average of 53 kg per inhabitant of beef per year, representing 46% of the total meat consumed per inhabitant, a total of 115 kg of all meat.

Despite the fact that the purchasing power of the inhabitants has dropped significantly, and prices rise with a very high inflation rate (115% annual inflation), beef consumption remains high. The tradition of the family barbecue on the weekends is still intact, gatherings of friends are also around a barbecue, more than 60% of the restaurants in the country specialize in meat products, or simply serve only beef.

With all this background, trying to market cultured meats or other similar products in a society like this must be very complex. There are products, there are more and more advertising campaigns that sell them, but personally, I don't know anyone who consumes them. If they do, I think it was simply out of curiosity.

Argentina is also a country concerned with the environment, but from another perspective; the preservation of healthy soils, agricultural and livestock efficiency, and preservation of forests and other ecosystems, but not making livestock the factor of change against climate change.

That is why I believe that these products do not have a very easy entry into the market. Besides, the price is almost three or four times higher than natural meat products, making decision-making even more difficult.

I think that Uruguay has a similar trend, although other Latin American countries do not have a meat culture as strong as Argentina or Uruguay.

I would dare to say that cultured meat products have not had much penetration there, either.

Thank you,

Josefina Eisele
Global Roundtable for Sustainable Beef
Regional Director for Latin America 
23 August 2023

 

Powering Progress in Beef Sustainability Communications

We're heading to San Diego, California, USA!

The Sustainability Communications Summit is happening on October 2-4 in San Diego, CA, USA!

We start the summit with an optional tour of the Imperial Valley - Home to California’s earliest agricultural drainage success story. See the entire tour agenda here.

On Tuesday, you'll hear from representatives from large corporations on their beef sustainability goals and how they're working to achieve them.

Don't forget to join us for the Communicators Networking Dinner!(Preregistration is required. Click here.)

Member meetings to follow on Wednesday:

Morning: National Roundtables & Goal Working Groups

Afternoon: Board of Directors

We look forward to seeing you!

Register Here for the Communicators Summit

Hotel Information

Rancho Bernardo Inn

Reservations Deadline: Wednesday, September 6th 

Overnight Parking:  $40 Valet & $35 Self-Parking

Check in time: 4 PM

Check out time: 11 AM
Reserve Your Hotel Room Here

Monday's Tour is Sponsored by:

We are delighted to welcome you as a GRSB member. 
We look forward to working with you
.

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