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Executive Director's Message:

For some time now there have been approaches to GRSB from various angles involving several of our members and the British Standards Institute on the idea of creating a global standard for sustainable beef.

My initial response to these discussions was that it is not realistic to think that a generalised global standard would add to the existing framework of roundtables, each working in their own context and with their own knowledge of the legislative, physical and production environment in their own country. I still believe that to be true.

The calls for a global standard continue, and it seems likely that if GRSB does not claim that space, then other organisations, such as BSI, will do so.

Since the work has already largely been done in the form of our Principles and Criteria and our goals, and we already have existing examples of country frameworks that ladder up to them, I feel that we should take advantage of all of the hard work that our members have already done and forestall the creation of a competing Beef Sustainability system by another organisation.

What does a global standard look like for something that can be produced in so many different ways in so many different environments? I think it is clear that it has to be outcome based rather than prescriptive process based.

It should be built on our own framework and leverage all of the work our member roundtables have done in their own countries. So a global standard needs to be flexible enough to accommodate national standards, as well as set a baseline level, it should also be possible to use as a benchmark for other standards or programs that may be private labels or sub national. As you would expect, development or adoption of a national standard should remain optional to the national roundtable.

There are some examples of outcome based standards in other product categories, though this paper suggests that it is the exception rather than the rule.

Clearly this is not a decision for me to take, but given that if GRSB is not involved in it, it is likely that another organisation will be. I do recommend it to our members.

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Moving towards an assurance model that measures outcomes directly would enable sustainability standards and certified producers to better communicate their impact, while also providing valuable information to help improve and strengthen standards and practices. It would also encourage innovation and flexibility, enabling producers to concentrate more on achieving results than following processes.

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A​t​ NewForesight​,​ we have been working strategically with sustainability frontrunners in many different sectors for almost a decade. We see sustainability thinking moving to new stages, we increasingly support our clients​ with the shift from ​output-focused approaches​​​​ to outcome-focused approaches (one of the three key trends that shape sustainability thinking, discussed in the blog post of our consultant Guus ter Haar), something that is supported strongly by our unique approach to market transformation.

CRSB Certification framework  (downloads as a PDF)

Consumers are more and more interested in how their food is produced. Launched in December 2017, CRSB developed the Certified Sustainable Beef Framework to demonstrate sustainability in Canadian beef production and processing, to assist retail and foodservice companies in meeting sustainable sourcing commitments, and to provide clear, transparent, science-based messaging to the public about beef sustainability in Canada.

  • The Framework consists of four main components: 1) two standards; 2) assurance protocols; 3) chain of custody requirements; and 4) sustainability claims. The standards include the indicators, goals and outcomes that are measured to certify beef production and primary processing operations for sustainability. The assurance protocols provide requirements for the certification process. The chain of custody requirements outline the technical and administrative guidelines for tracking beef from CRSB Certified operations. The communications, claims and labelling guide provides direction on how to communicate about the framework.

Thanks,

Ruaraidh Petre
Global Roundtable for Sustainable Beef
Executive Director
August 11, 2022

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